In February 2012, as he prepared to take Facebook public, Mark Zuckerberg reflected on those extraordinary times and set forth his plans. “Today, our society has reached another tipping point,” he wrote in a letter to investors. Facebook hoped “to rewire the way people spread and consume information.” By giving them “the power to share,” it would help them to “once again transform many of our core institutions and industries.”
In the 10 years since then, Zuckerberg did exactly what he said he would do. He did rewire the way we spread and consume information; he did transform our institutions, and he pushed us past the tipping point. It has not worked out as he expected.
We always have “must read” articles. But… THIS… THIS is one of them. I have to come back to this one.