We interrupt this blog for an important breaking news bulletin: Starbucks is going INSTANT.

Yes, you heard that right. They are going to peddle (I shudder at the thought) instant coffee. When I first got into “real” coffee years ago I read Howard Schultz’s book on the founding of Starbucks. He was such a purist. Now, he’s a corporate hypocrite. (It’s okay. He’s got public stock holders to worry about. It’s the nature of the beast.)

He swore he’d never allow his coffee to be sold in stores… He swore he’d never allow other vendors to make Starbucks coffee in a retail setting (it had to be THEIR baristas doing the job)… All of it he has backtracked on to make his stockholders happy.

BUT THIS??? Howard! How could you?